From the category archives:

Marketing Strategies

Your customers are the life blood of your business. If you lose their trust or fail to satisfy them, you risk losing their business forever. To ensure the long-term success of your business, you have to earn and maintain the trust of your customers. Brand loyalty among your customers is the result of earning that [...]

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As a startup owner, you know that marketing yourself well is the key to attracting customers and becoming a well-known service provider in your community. Advertising can be expensive and boring; catch the eye of potential clients by employing some creative, fun and relatively inexpensive ways to promote your business. Advertising On-the-Go This is one [...]

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If you are in retail, one of your biggest concerns is your sales team.  That team might be a dozen people, or it might just be you.  Whatever your setup, when you decide to have an online presence you add one more member to your sales team.  That new member is called a landing page [...]

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Facebook is here to stay and if you want to have a small business you cannot ignore it.  People are spending more and more time on it. Mobile data users are spending about 75% of their browsing time on facebook.  Websites now allow you to sign in using their facebook connect option, just further adding [...]

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By Ally Rayne, who has also written for onlinecollegedegrees.net about various subjects including the best social work schools. Unless you have been living under a rock for the past few years, you know that Facebook is the hottest social media tool for small businesses. Facebook can be the tool you need to make that personal [...]

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Why A Strong Culture Is Important For Building Credibility It’s common to see people roll their eyes whenever the words “mission” or “vision” are mentioned in a business context. These concepts seem like tacky fantasy games that large organizations use to unsuccessfully manipulate employee thinking. This usually occurs in larger companies that have grown a [...]

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Editors Note: You might think this post is a little off topic for this blog, but I think its very good.  A lot of these principals can apply when your thinking about relationships with vendors and starting your own business. It’s an experience everyone goes through: starting your first day at a new office. Every [...]

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When you are starting a new business, trying to come up with a name is one of the most difficult parts. One thing you should be thinking about is how big to you want your business to look or grow too. Now if you are just looking to start a professional business (i have robcosmanca.com) [...]

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push from Crestock Stock Images Trying to find a small business idea is one of the toughest tasks for an entrepreneur.  Sometimes you have a great idea that you “KNOW” there is a demand for. However, you need to convince another store or provider to actually agree to sell or offer your service.  Now you [...]

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So what is four square and why does your small business need it? Chances are if you are a small business owner and running your business like you should be, you probably have not heard about four square just yet, which is great! This is your chance to get in on it before everyone else [...]

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