From the category archives:
“The arts inspire each of us in different ways, provoke thought, spur creativity, and connect us with one another in a shared experience. These are essential qualities of a strong and successful business as well.” -Chief Executive Officer of Booz Allen Hamilton Ralph W. Schrader Most people who work in an office spend a significant [...]
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Social media has quickly become a critical component of successful marketing campaigns and can sometimes make or break a business. If you’re new to social media marketing, the best way to avoid missteps and ensure success is to look at what others have done. Emulate what has worked and steer clear from what has failed. [...]
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A small business not only needs to be competitive, but it also needs to make smart and savvy business decisions to stay successful and ahead of their competitors. The wrong financial decision can quickly end a business’s chance for success. Many small businesses turn to banks or private lenders for financing through loans that require [...]
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While a lot of small businesses start in someone’s basement or garage, they don’t want their potential clients to know this. The old way of hiding your home address was to rent a P.O. Box or a mailbox at the local storefront courier depot that offered these services. The problem was that some clients actually [...]
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Selecting the right credit card processor for your new business is a task that demands due diligence. Choose the wrong processor and you risk losing profits, stifling cash flow, or completely bankrupting your fledgling business. Now that I have your attention, I’m going to show you how to avoid three critical pitfalls that have claimed [...]
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As a startup owner, you know that marketing yourself well is the key to attracting customers and becoming a well-known service provider in your community. Advertising can be expensive and boring; catch the eye of potential clients by employing some creative, fun and relatively inexpensive ways to promote your business. Advertising On-the-Go This is one [...]
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If you are in retail, one of your biggest concerns is your sales team. That team might be a dozen people, or it might just be you. Whatever your setup, when you decide to have an online presence you add one more member to your sales team. That new member is called a landing page [...]
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Challenges that you face online that you don’t face in a brick-and-mortar retail store: One of the main challenges we face online is that we don’t know who our customers are until they have purchased from us. We know our demographic but it is impossible to target them specifically as they are ‘out there somewhere’ [...]
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4 Pieces of Equipment You Will Need When Setting Up a Takeaway During the initial stages of setting up a takeaway, a large proportion of time will be spent on purchasing equipment since no food can be made without the proper equipment. The exact equipment purchased will inevitably depend on the type of food that [...]
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By Jarrod Rhodes, Founder of MicrositeProcessors.com Is your business using AdWords or other online marketing campaigns without utilizing optimized landing pages? This vital, overlooked aspect of a marketing plan that has many businesses throwing money away on Pay Per Click (PPC) campaigns like Adwords. Landing pages provide the ultimate way to market products or services [...]
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